Thinking About Hiring?

If your business only works because you are constantly involved, hiring right now will likely make things worse, not better.

I help women founders over 40 fix their business before they hire, so delegation and growth do not waste money, time, or cost them control.

Why Hiring Feels Risky (and Why That Fear Is Rational)

Most founders do not struggle because they lack ambition, discipline, or ideas. They struggle because:

  • The business exists mostly in their head

  • Decisions are undocumented and constantly escalating back to them

  • Roles are unclear, so delegation creates more work instead of less

When this is the case, hiring or automating does not create relief. It creates confusion, rework, and unnecessary expense.

If your business depends on your constant involvement to function, the issue is readiness, not capacity.

Control is not maintained by doing everything yourself.

Control comes from:

  • Clear structure

  • Defined decision ownership

  • Documented expectations

  • Systems that behave consistently without supervision

When those are missing, founders stay involved not because they want to, but because they have to.

Fixing the business first is how control is preserved during growth.

How I Help Founders Prepare Before Hiring

My work focuses on addressing the issues that cause delegation to fail. I help you:

  • Get your business out of your head and into a clear structure

  • Decide what should be delegated, delayed, automated, or removed

  • Define decision rules so that everything does not come back to you

  • Prepare the business to support people or systems without chaos

This work is structured, practical, and accountability-driven. It is not about doing more. It is about making the business trustworthy.

Who This Is For

This work is for women founders over 40 who:

This work IS for:

This is NOT for:

  • They are already generating revenue

  • Take responsibility for what is not working

  • Want to fix root problems, not chase shortcuts

  • Are you willing to do the work before hiring again

  • People looking for free advice

  • Founders who want someone else to “fix it for them.”

  • Anyone unwilling to examine how their business is currently operating

Start Where You Are

When You’re Ready to Delegate, but Not Ready to Hire

The Delegation Sweet Spot Mini-Course

Not everything should be delegated right now. This quick clarity tool helps you identify:

  • What to delegate

  • What to delay

  • What to remove altogether

So you stop handing off the wrong work and creating more problems.

👉🏾 Learn More

Before You Hire: Get Your Business Out of Your Head

Thinking About Hiring? Read This First.

This live workshop helps founders clarify decisions, document how their business actually runs, and prepare for support that does not depend on constant explanation or correction. You get your business out of your head and documented.

👉🏾 Explore the workshop

What clients say: "I had been trying to do this on my own for weeks, and she helped me get it done in a few hours." "Karen was a great support for the vision I have for my coaching business. Her messaging about automating my business resonated with me, and she helped me create a sustainable plan to get started. I had been trying to do this on my own for weeks, and she helped me get it done in a few hours. I highly recommend her services."

— Marie (Barrington) Armitage, MBA, Goal Strategist & Coach

Featured In & Published Author

About Karen A. Brown

I'm Karen Brown, and I've been where you are. As a founder, I know the loneliness of being the sole decision-maker and the pressure of feeling like the entire business rests on your shoulders.

My work is more than just strategy; it's a partnership. I specialize in working with women founders over 40, particularly women of color, because I understand the unique cultural and emotional landscape we navigate. My approach is built on trust, lived experience, and a genuine desire to see you build a business that gives you both freedom and financial success.

I don't just give you a plan; I walk the path with you.

"I felt seen, heard, and understood in a way that I hadn't experienced before in a coaching relationship." "From the moment I started working with Karen, I felt seen, heard, and understood in a way that I hadn't experienced before. Her coaching is rooted in empathy and cultural competence, which creates a safe and supportive space for me to explore my goals. She helped me realize that my team was waiting on me to be the leader."

— Robin Kenyetta, Founder & Lead Photographer

The Reflective Edge